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NOW THIS IS A MARKETING PLAN

By John Accornero

HOW I Market property:

69 STEP Marketing the Property Process:

1. A “FOR SALE” sign will be placed prominently on your property.

2. Text property information rider will be added to “FOR SALE” sign.

3. A “lockbox” will be installed on the property to facilitate the showing process.

4. Our professional photographer will be ordered to take interior/exterior photos.

5. Our professional videographer will be ordered to take interior/exterior video, including aerial.

6. Your home will be promptly submitted to the local Multiple Listing Service (MLS). The remarks section will be customized to maximize the appeal to cooperating agents, and a maximum of 30 photos will be posted.

7. Professional copy writer will write sales copy for your property.

8. You will be emailed a copy of your MLS listing for review.

9. A high-quality Marketing Brochure will be prepared by our full production Marketing Department, highlighting the features and benefits of your home for cooperating agents and potential buyers.

10. Listing placed on our premiere webpage-links created through network of OVER 1,000 websites.

11. Launch social media Facebook campaign, with an additional campaign launched each week.

12. Launch video campaign on all major video sites.

13. Launch SEO campaign directing traffic to your single-property site.

14. Launch retargeting campaign for your single property website and to buyers searching online.

15. Enlist the help of our own network of clients and colleagues by emailing them a special flyer describing your home and asking if they know of possible buyers.

16. Send email “Just Listed” to seller for distribution to their friends and family.

17. Send out email to our list of buyers that are currently looking for a home.

18. Check with our relocation department for buyers transferring to this area.

19. Create web commercial on YouTube for marketing and publish on websites.

20. Add Listing information to specialty internet websites such as Realtor.com, Trulia, Craigslist, Homes.com, Zillow, Home seekers, etc.

21. Modify Realtor.com and associated websites with additional photos and marketing information for maximum exposure.

22. Prepare direct mail “Just Listed” announcements for neighborhood and selected target areas.

23. Coordinate with seller(s)/tenant(s) for area Broker Preview. This is an “open house” for other realtors to view the home for their potential clients.

24. Coordinate Broker Preview advertising for MLS “White Sheet.”

25. Quality full color flyers will be delivered within 48 hours of photo shoot.

26. Distribute E-Flyer to ALL Realty Offices and Agents.

27. Send E-Flyer of the information sheet on your home to other REALTORS for a specific geographic region-minimum of 3,000 agents.

28. Email agents that have Listed or Sold properties in the Area/Tract for last 6 months to notify of new listing and for agents to solicit late buyers.

29. Promote your property at the appropriate Association(s) of Realtors® Breakfast for maximum exposure to other cooperating agents. Color brochures will be distributed to attendees.

30. Seller contacted after preview and associates’ comments discussed.

31. Create Listing Activity/Agent Showing Services Report.

32. Create real estate “Activity Website” to alert seller of current real estate activity in area.

33. Hold 1st Mega Open House. Solicit feedback from prospects and other realtors to obtain information, which may improve the chances of selling your home.

34. Coordinate Open House schedule with Seller for the next 60 days (if applicable).

35. Set up Personal Listing Activity Website for Seller(s), including passwords to access information on what marketing and showing activity has happened on property.

36. Upload Lock Box Daily Activity Report. Call Agents for Preview/Showing Feedback. Update Services Report (on-going).

37. Qualify ALL incoming leads-log in Services Report to update Seller (on-going).

38. Copies of ads emailed to client.

39. Call ALL agents for additional Feedback/Client Status changes since visiting the property (Mondays and Fridays).

40. Analyze weekly Tract/Area Real Estate Activity and discuss Market Trends with Seller (Mondays).

41. Call Seller to give results on ALL Showing Activity and Share Feedback-Email updated Services Report (Fridays).

42. Send Market Time Report to Sellers (Bi-Monthly).

43. Download website hits for the week and forward to Seller (Mondays).

44. Remind client of Personal Website for Listing Updates.

46. Replenish flyers (ongoing).

47. Hold open houses when appropriate.

48. Face-to-face with Seller Marketing and Pricing Strategy Review Meeting (Monthly).

Contact me now: 714-608-2625

Hours

Monday9:00AM - 9:00PM
Tuesday9:00AM - 9:00PM
Wednesday9:00AM - 9:00PM
Thursday9:00AM - 9:00PM
Friday9:00AM - 9:00PM
Saturday9:00AM - 9:00PM
Sunday9:00AM - 9:00PM

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